Privacy Policy

Effective date: 2 October 2026

ETR respects the privacy of website visitors, customers, and job applicants and is committed to handling personal data in accordance with applicable laws and regulations in the Kingdom of Saudi Arabia, including the Personal Data Protection Law (PDPL) and its Implementing Regulations.

For this policy, ETR means the entity operating etrental.com and determining the purposes and means of processing personal data collected through the website, its forms, and related communication channels.

1. Personal data we may collect

We may collect information you provide directly, including:

Name.
Company or employer.
Email address.
Phone / WhatsApp number.
Project location.
Equipment or service required.
Quantity.
Required start date.
Rental duration.
Project requirements or message content.
Job-interest data such as city, area of interest, current job title, years of experience, LinkedIn profile, and cover note.
CV/resume uploaded through the Careers form.
Any other information you choose to provide directly.

We may also collect certain technical information automatically when you use the website, such as IP address, device/browser information, visited pages, usage logs, and cookie-related information depending on website and browser settings.

2. Purposes of processing

We may process personal data, as applicable, to:

Respond to quote requests and enquiries.
Understand project requirements and communicate about requested equipment or services.
Manage commercial and project-related communications.
Operate contact and customer-service workflows.
Evaluate job-interest submissions and contact applicants about relevant opportunities.
Operate, secure, and improve the website and user experience.
Detect misuse, fraud, and security threats.
Comply with applicable legal or contractual obligations.

We will not use personal data for a new purpose that is incompatible with the purpose for which it was collected unless an appropriate lawful basis applies.

3. Lawful basis

Depending on the data and purpose, processing may rely on one or more of the following:

Your consent where consent is the appropriate basis.
Taking steps at your request before entering into an agreement or performing an existing agreement.
Compliance with a legal obligation.
ETR's legitimate interest where processing is necessary, proportionate, within reasonable expectations, and does not adversely affect the rights and interests of the data subject, subject to applicable legal safeguards.

We do not request sensitive personal data through ordinary website forms. Please do not send sensitive information that is unnecessary for your request.

4. Request-a-Quote and contact forms

When you submit a quote request or contact form, we use the information you provide to respond, understand the project requirement, and manage related communication.

Default operational retention: quote and enquiry data is retained for up to 24 months from the last relevant interaction, unless it becomes part of a contractual relationship or must be retained longer to comply with legal or contractual requirements.

5. Job applicant data

Applicant data is used to assess suitability for current or future relevant opportunities and to communicate with applicants regarding those opportunities.

Default operational retention: applicant data is retained for up to 12 months from the last update or interaction, after which it is securely deleted or destroyed unless a lawful basis requires longer retention or the applicant exercises an applicable right.

Applicants may upload a CV/resume through the Careers form and should avoid including sensitive or unnecessary personal information in the uploaded document.

6. Cookies and technical data

The website may use cookies and similar technologies necessary to operate the website, remember preferences, improve performance, and measure usage where analytics tools are enabled.

Where consent is required for non-essential cookies, an appropriate consent mechanism should be used before those cookies are activated.

Users may also manage cookies through their browser settings, although disabling essential cookies may affect website functionality.

7. Service providers and disclosures

We may share the minimum data necessary with service providers acting on our behalf, including providers of:

Website hosting and operation.
Form and submission management.
Email and communications.
Cloud storage.
Analytics and technical security, where enabled.

We take reasonable steps to use appropriate service providers and protect personal data. We do not sell personal data to advertisers.

8. International data transfers

The website or some service providers may use technical infrastructure or cloud services located inside or outside Saudi Arabia. Where personal data is transferred outside the Kingdom, the transfer will be handled in accordance with the PDPL, the Regulations on Personal Data Transfer Outside the Kingdom, and any required safeguards or controls.

9. Data security

We apply reasonable organizational, administrative, and technical measures designed to protect personal data against unauthorized access, use, alteration, disclosure, or destruction.

No electronic transmission or storage method can be guaranteed to be completely secure.

10. Retention and destruction

We keep personal data only for as long as necessary for the purpose for which it was collected or as required by applicable legal or contractual obligations.

Default website retention periods:

Quote requests and enquiries: up to 24 months from the last relevant interaction.
Job applicant data: up to 12 months from the last update or interaction.
Non-contractual technical/analytics logs: up to 12 months, unless security or legal requirements justify a different period.

When data is no longer required, it is deleted, destroyed, or anonymized using an appropriate method intended to prevent unauthorized access or recovery.

Where data becomes part of contractual, financial, or legally required records, it may be retained for the period required by the applicable obligation.

11. Your rights

Under the Saudi PDPL, subject to applicable limitations and exceptions, you may have the right to:

Be informed of the lawful basis and purpose of collecting and processing your personal data.
Access your personal data.
Request a readable and clear copy of your personal data.
Request correction, completion, or updating of your personal data.
Request destruction of personal data when it is no longer required for the purpose for which it was collected, subject to legal requirements.
Withdraw consent where consent is the basis of processing, unless another lawful basis permits continued processing.
Submit a complaint to the competent authority where applicable.

We will respond to valid rights requests without delay and within 30 days, subject to any lawful extension permitted by the Implementing Regulations and notification of the reason for the extension.

12. Exercising your rights and contacting us

Privacy requests and enquiries may be sent to:

Email: info@etrental.com Phone / WhatsApp: +966 55 864 5511

We may request appropriate information to verify identity before completing certain requests.

13. Direct marketing

We will not use your data for unrelated direct marketing unless an appropriate lawful basis exists. If a marketing subscription is introduced in the future, a clear and separate opt-in and opt-out mechanism will be provided.

14. External links

The website may contain links to third-party websites or services. ETR does not control the privacy practices of third parties, and users should review the relevant privacy notice before providing personal data to those services.

15. Changes to this Privacy Policy

We may update this policy as the website, services, legal requirements, or technical environment changes. The updated version will be published on the website with a revised effective date.